Vision is a compelling picture of a future state that inspires people to perform. A direction that is not pragmatic will not move people to action. Many times, the strategic direction sounds good on paper, but it is way too lofty. Head in the Cloudsīarrier 1: Strategy that is too lofty and non-pragmatic Take prudence to avoid these five barriers to implementing strategic direction. Companies lacking a clear, memorable, embraced strategy struggle with implementation, thwart tactical execution and blunt their effectiveness. Otherwise, organizations and people can be efficiently headed the wrong way. It is imperative that strategy is clear, concise and congruent. Strategy directs organizations as they make plans, marshal resources and make day-to-day decisions. Strategy is a framework within which decisions are made, which influences the nature and direction of the business. By David Waits, Waits Consulting Group, Inc.
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